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Learning to Measure Media Literacy Outcomes

  • on Jul 8
  • in The LAMP
  • by Educator Innovator

To measure the impact of its media literacy programs and tools, our partner The LAMP developed an assessment rubric to analyze the work created by students and how that form of activism enables the role a student plays in a participatory digital culture. On average, youth spend nine hours a day consuming entertainment media. Our primary goal at The LAMP is to help people comprehend, create, critique, and ultimately challenge the media they consume on a daily basis, but how can we measure the impact of our media literacy programs and tools? Previously, researchers have found it difficult to measure changes in students’ attitudes towards media as a result of media literacy training, and how it influenced their choices. We have administered surveys to students to track their changes in attitude after a program, but find that most of the time students are tired of surveys that ask them what they learned, and so we typically receive little or no response. We have wanted to do things differently for quite some time, but finally an opportunity presented itself: an Outcomes and Measurement series from the Support Center/Partnership in Philanthropy and the Department of Youth and Community Development. Beginning in October, our...
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